Social Media Proposal

• Paul is entering a new phase: entrepreneur, coach, mentor, community builder. His personal channel needs room to breathe outside the shadow of the companies he founded.
• Inclusive Companies and the National Diversity Awards are established brands with their own audiences, calendars and commercial engines. They should sound like themselves, not like extensions of Paul's LinkedIn feed.
• Our job as an agency is to give each entity its own editorial identity, so the businesses continue to compound in Paul's absence and Paul's personal brand grows on its own terms.
• Everything sits under one engagement with one point of contact and one clean invoice, so the separation is editorial and strategic rather than operational.

• One editorial voice. The same team writes for you and for the brands you built. Themes, calendars and reactive moments are planned together so your personal posts, Inclusive Companies posts and NDA posts reinforce each other rather than compete.
• Modular pricing. Personal brand stays at £1,000 plus VAT. Company socials are added per brand, with LinkedIn as the baseline platform and additional platforms priced individually. Nothing is bundled that you don't want.
• Optional video production. A separate menu of event-day and campaign-day bolt-ons that we quote against a clear brief. Documentary edits, hero films, short-form clip packs, or all of the above.
• One point of contact. One monthly session, one shared content calendar, one WhatsApp group for reactive moments, one monthly report.

• Audience. Heads of DEI, HR Directors, CPOs, ESG and People teams, prospective and existing member organisations, and the wider inclusion practitioner community in the UK.
• Content pillars. Member spotlights and case studies, DEI insight and research summaries, event and roundtable highlights, thought leadership from Paul and the wider network, and reactive commentary on policy and industry news.
• Cadence on LinkedIn (baseline). Two considered posts per week, prioritising quality over volume. Long-form narrative, carousel visuals and reactive commentary where the moment genuinely warrants it, rather than posting for its own sake.
• Bespoke design system. A refreshed visual identity for social, applied to quote cards, data visuals, event graphics and member spotlights, so every post looks unmistakably Inclusive Companies.
• Membership funnel support. Content mapped to the membership pipeline, with clear calls to action and lightweight tracking to see which posts move enquiries.

• Audience. Nominators and nominees across community, business and public life, sponsors and prospective sponsors, broadcast and media contacts, past winners, and the wider public who follow the ceremony.
• Annual arc. The calendar is planned as one campaign. Nominations open, nominee stories, shortlist reveal, sponsor features, ceremony build-up, live coverage, winner announcements, and a long tail of highlights and reactions.
• Content pillars. Nominee and winner stories, sponsor and partner features, behind the scenes with Paul and the team, headline moments from the ceremony, and evergreen reminders of the awards' scale and heritage.
• Cadence on LinkedIn (baseline). Two considered posts per week outside of peak, rising through nomination and ceremony windows where the story genuinely calls for it. Consistency and craft over sheer volume.
• Design and video ready. Templates prepared for nominee cards, winner reveals and sponsor placements, ready to plug the video captured on the night straight into the social feed.

• Baseline. Every company package includes full LinkedIn management for that brand. Strategy, posting, design, community management and reporting.
• Additional platforms. Instagram, X, TikTok, Facebook and YouTube are each priced individually, per brand. Each added platform gets its own cadence, native formatting and community management.
• Shared production, native delivery. Where the same asset works across platforms we adapt it. Where a platform needs bespoke content, we produce it. Nothing gets cross-posted lazily.

• Fixed briefs, quoted upfront. Each package is a starting point. We agree the outcome you want (documentary, interviews, short clip pack, sponsor cutdowns) and quote the exact scope before anything gets booked.
• Cross-channel by default. Every shoot produces both long-form and short-form assets so the same day fuels LinkedIn, Instagram, TikTok and YouTube without additional production cost.
• Priority for NDA ceremony. We build a dedicated production plan for the ceremony night, including run of show, sponsor moments, and social publishing schedule.

Travel, accommodation, additional crew, licensed music, motion graphics and paid talent are quoted separately where required.

• Channel audit and refresh. Kick-off audit of the brand's current channels, followed by profile refresh across bios, banners, featured content and pinned posts.
• Strategy and content calendar. A rolling monthly calendar per brand, mapped to the pillars, member and sponsor moments, and the annual events arc.
• Content production. Copy, bespoke graphic design and short-form video edits from event footage. Native formatting per platform where additional platforms are added.
• Graphic design. A dedicated visual system per brand covering quote cards, data visuals, event graphics, nominee and member spotlights, and any templated assets you need for reactive posts.
• Publishing and scheduling. All posts scheduled and published on your behalf at optimal times, with a shared calendar for full visibility.
• Comment responses and DM monitoring. We respond to comments on your posts and monitor DMs, flagging anything that needs your input. No sponsor liaison, no outbound engagement, no proactive prospecting.
• Monthly session and analytics report. One 45 to 60 minute session per brand to review the previous month and plan the next, plus one written analytics report covering activity, growth and standout content.

• How to read it. Personal brand stays where it is. Each company account sits at £1,000 + VAT per month for full LinkedIn management. Additional platforms and video are added as needed.
• Bundle position. All three brands at LinkedIn baseline come in at £3,000 + VAT per month, discounted from a standalone equivalent of closer to £4,500 + VAT once separate agency oversight is factored in.
• Terms. Rolling monthly retainer, one month's notice on either side. Video projects invoiced 50 percent on booking, 50 percent on delivery.

All figures exclusive of VAT. Final quote confirmed once cadence, platforms and video scope are agreed.