Social Media Proposal

• Paul is entering a new phase: entrepreneur, coach, mentor, community builder. His personal channel needs room to breathe outside the shadow of the companies he founded.
• Inclusive Companies and the National Diversity Awards are established brands with their own audiences, calendars and commercial engines. They should sound like themselves, not like extensions of Paul's LinkedIn feed.
• Our job as an agency is to give each entity its own editorial identity, so the businesses continue to compound in Paul's absence and Paul's personal brand grows on its own terms.
• Everything sits under one engagement with one point of contact and one clean invoice, so the separation is editorial and strategic rather than operational.

• One editorial voice. The same team writes for you and for the brands you built. Themes, calendars and reactive moments are planned together so your personal posts, Inclusive Companies posts and NDA posts reinforce each other rather than compete.
• Flat retainer. One monthly fee covers Paul's personal brand, Inclusive Companies and National Diversity Awards. Each company brand gets LinkedIn and Instagram managed as a single channel pair, not priced as separate add-ons.
• Video, quoted separately. Event capture and campaign filming are scoped and priced against a clear brief when the need arises. No hidden packages or bundled production you may not use.
• One point of contact. One monthly session, one shared content calendar, one WhatsApp group for reactive moments, one monthly report.

• Audience. Heads of DEI, HR Directors, CPOs, ESG and People teams, prospective and existing member organisations, and the wider inclusion practitioner community in the UK.
• Content pillars. Member spotlights and case studies, DEI insight and research summaries, event and roundtable highlights, thought leadership from Paul and the wider network, and reactive commentary on policy and industry news.
• Cadence on LinkedIn (baseline). Two considered posts per week, prioritising quality over volume. Long-form narrative, carousel visuals and reactive commentary where the moment genuinely warrants it, rather than posting for its own sake.
• Instagram, when the content suits it. We publish to Instagram when a story genuinely fits the format: event moments, member spotlights, nominee visuals and behind-the-scenes content. No forced cadence; only posts that earn their place there.
• Bespoke design system. A refreshed visual identity for social, applied to quote cards, data visuals, event graphics and member spotlights, so every post looks unmistakably Inclusive Companies.
• Membership funnel support. Content mapped to the membership pipeline, with clear calls to action and lightweight tracking to see which posts move enquiries.

• Audience. Nominators and nominees across community, business and public life, sponsors and prospective sponsors, broadcast and media contacts, past winners, and the wider public who follow the ceremony.
• Annual arc. The calendar is planned as one campaign. Nominations open, nominee stories, shortlist reveal, sponsor features, ceremony build-up, live coverage, winner announcements, and a long tail of highlights and reactions.
• Content pillars. Nominee and winner stories, sponsor and partner features, behind the scenes with Paul and the team, headline moments from the ceremony, and evergreen reminders of the awards' scale and heritage.
• Cadence on LinkedIn (baseline). Two considered posts per week outside of peak, rising through nomination and ceremony windows where the story genuinely calls for it. Consistency and craft over sheer volume.
• Instagram, when the content suits it. We publish to Instagram when a story genuinely fits the format: nominee and winner announcements, behind-the-scenes ceremony content, and visual highlights from the annual arc. No forced cadence; only posts that earn their place there.
• Design and video ready. Templates prepared for nominee cards, winner reveals and sponsor placements, ready to plug the video captured on the night straight into the social feed.

• LinkedIn as the engine. Two considered posts per week for each brand: long-form narrative, carousels, reactive commentary and member or nominee spotlights. Strategy, design, publishing, community management and reporting all run here.
• Instagram as the natural extension. Event moments, member and nominee spotlights, behind-the-scenes ceremony content and visual highlights. Posted when the content earns its place, with native formatting rather than lazy cross-posting.
• One production flow. The same asset is adapted for both channels where it works, or built specifically for one when it doesn't. One calendar, one design system, one approval loop.

We can attend key Inclusive Companies events and future National Diversity Awards ceremonies, film on the day, and produce cross-channel content from short clips to longer edits. Every shoot is scoped and quoted against the brief before anything is booked.

• Channel audit and refresh. Kick-off audit of the brand's current channels, followed by profile refresh across bios, banners, featured content and pinned posts.
• Strategy and content calendar. A rolling monthly calendar per brand, mapped to the pillars, member and sponsor moments, and the annual events arc.
• Content production. Copy, bespoke graphic design and short-form video edits from event footage, formatted natively for LinkedIn and Instagram where a story suits both channels.
• Graphic design. A dedicated visual system per brand covering quote cards, data visuals, event graphics, nominee and member spotlights, and any templated assets you need for reactive posts.
• Publishing and scheduling. LinkedIn posts scheduled and published on your behalf at optimal times, plus Instagram when the content genuinely suits the format. A shared calendar gives full visibility across both channels.
• Comment responses and DM monitoring. We respond to comments on your posts and monitor DMs, flagging anything that needs your input. No sponsor liaison, no outbound engagement, no proactive prospecting.
• Monthly session and analytics report. One 45 to 60 minute session per brand to review the previous month and plan the next, plus one written analytics report covering activity, growth and standout content.

Video capture and event production quoted separately, see previous section. Rolling monthly retainer, one month's notice on either side. All figures exclusive of VAT.